A brand with character
Turn what makes your business different into a recognisable identity. A clear creative direction brings your logo, type, colour and tone into the same conversation.
- Brand direction
- Visual identity
- Practical brand guidelines
A creative studio with good taste
Good food.
Bold brand.
Big smile.
Brand identity, packaging and illustration for food and drink businesses with something good to share.
Find your flavour From the first idea to the finishing touches.THE JOLLY MANGO BRAND PLAYGROUNDOriginal studio illustration
Brand identityPackaging designIllustration
01 / What we do
A good idea.
Many ways to shine.
For the independent makers, pantry newcomers and drinks brands ready to look as considered as the things they make. Start with a focused piece or build a connected brand world.
Packaging worth picking up
Give people a reason to take a closer look. We shape clear hierarchies, expressive labels and a consistent family of packs, with space for the information buyers need.
- Label and pack design
- Product range systems
- Artwork preparation
A little more personality
Make your world feel unmistakably yours. Custom illustration and graphic elements add warmth to your packaging, website and launch materials without losing the thread.
- Character and illustration
- Patterns and brand assets
- Launch graphics
02 / Our approach
Playful on purpose.
Thoughtful underneath.
A smile might make someone look. Clarity helps them understand. We bring both to the table, so a brand can have personality and still do its job.
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Start with what’s actually special.
Your product, your point of view and the people you want to reach come before the colour palette.
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Make the whole thing hang together.
A label, a social post and a delivery box should feel like they belong to the same business.
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Leave you with something usable.
Clear files and guidance help your identity travel beyond the first design presentation.
THE RECIPE / JOLLY MANGO
A generous helping
of character.
of character.
03 / How it comes together
Less mystery.
More making things click.
A shared direction makes the creative part better. Here’s how a project takes shape.
Get to the good stuff
Explore your product, audience and ambitions. Agree on the problem to solve, deliverables and practical constraints.
Find the flavour
Build a creative direction around a clear idea, with references and a rationale you can discuss before the details grow.
Make it unmistakable
Develop the identity or packaging, test it in relevant contexts and refine it through agreed feedback rounds.
Get it out into the world
Prepare the agreed assets and guidance. For packaging, coordinate technical requirements with your chosen supplier.
04 / Find your starting point
What’s on
your plate?
You don’t need a perfectly written brief. Start with the thing you want to change, then work out what belongs in the project.
A useful place to begin
Build your brand foundation.
Start with positioning and visual identity. Bring a short product description, a sense of your audience and any names or ideas already in the mix.
Explore the service details05 / A few useful answers
Before we
get making.
Do I need a finished brand strategy first?
No. A clear product idea and a willingness to discuss your audience are a useful start. The initial brief should establish which strategic questions need answering before design begins.
Can we work with my existing identity?
Yes. A packaging or illustration project can build on an existing identity. Start by gathering your logo files, brand guidelines and examples of what is and isn’t working so the scope can focus on the right changes.
What should I prepare for a packaging project?
Bring the pack format, product range, existing copy and any supplier templates you have. Ingredients, product claims and required labelling need to be supplied and checked by your business or an appropriate specialist before final artwork.
Are printing and manufacturing included?
The offering is design and artwork preparation. Printing, materials and manufacturing are separate supplier decisions. Your supplier’s specifications and proofing process should be confirmed before production files are approved.
How are timing and project scope decided?
They depend on the number of deliverables, product variants, feedback stages and production requirements. These should be agreed together before work starts, including what happens if the brief changes.